Promotional marketing is the activity that a business does to generate and increase its brand awareness. This can be done through a variety of means, including advertising, pamphlets, direct sales and other promotional activities. It is essential for a company to promote itself in order to gain more customers and stay competitive in its industry.
One of the most popular methods for promoting a business is using vinyl signs. These are effective because they can be printed in full-color and can include a variety of details about a business, its products or services. They can be hung on walls, windows or even poles in high traffic areas to attract the attention of passersby and commuters.
A large part of the effectiveness of vinyl signs is the quality of the vinyl used to create them. There are a variety of different types of vinyl available, each with its own unique characteristics and benefits. The type of vinyl you choose for your sign will depend on where you are going to hang it, how long you need it to last and what adhesive you are using.
Calendered vinyl is made by squeezing PVC material between heated steel rollers. This type of vinyl is incredibly flexible and can withstand harsh environments. It is a great choice for most indoor applications, but does not have the same durability as cast or intermediate vinyls.
Cast vinyl is much thicker than calendered vinyl, and it can withstand harsh conditions as well. It is a great choice for outdoor signage, and it can last up to 12 years depending on the brand of vinyl and the quality of installation. Cast vinyl can also be made translucent, allowing light to pass through it and illuminate your message.
Intermediate vinyl is a cost effective option that can be used for both short and long term graphics. It is not as durable as cast or Orajet vinyls, but it can stand up to temperatures and humidity better than other types of vinyl. It is often used for window graphics and can be cut to any shape or size.
A transparent vinyl allows light to pass through it, and it can be used for backlight graphics and advertisements such as lightboxes. It is available in both calendered and cast vinyl, and it can be used for a variety of interior and exterior applications.
Whatever your business needs, at Fresno Sign Company can help you find the right kind of vinyl sign for your display. Our studios offer professional expertise, access to a wide range of materials and cutting-edge print technology, all of which can be combined to create a custom vinyl banner that will enhance your business. Contact a local studio today to learn more about what they can do for you.